AFLAC - CFB Digital
Dagger has been Aflac’s AOR for years. It’s a tricky client. Yes, there’s the duck - a cinch to write for – but finding novel ways to explain Aflac’s service was always a fun challenge. Here’s some of my favorite pieces of Aflac digital/social content.
“Soothing Sounds of Coach Saban”
Coach Nick Saban is not exactly comfortable in front of the camera. We turned his awkwardness into a plus by having the coaching legend try his hand at ASMR, earning loads of earned media in the process. Even his daughter loved it.
Coach Saban didn’t really understand ASMR. And yet he’s a natural.
“Deep Thoughts with Coach Prime”
Coach Prime - aka Deion Sanders – lit up when rehearsing these spots. “Who wrote this?! This is FIRE. You’re bringin’ out that dog in me!” Just call me the “Coach Prime whisperer”.
“Real Workout” & “Eye to Eye”
There was genuine beef between the coaches in the media – a week prior to shooting – regarding the college football transfer portal. Rather than avoid the issue, we managed to poke fun at it in “Eye to Eye”. The coaches loved it, turning a sticky situation into a successful spot.